Earlier today, I had an appointment with a home seller in Pasadena. He had his home listed on the market and in the period of two months had only a few showings. His listing expired and he is now in the process of interviewing to find a Pasadena real estate agent that he can trust to handle the sale and marketing of his home. A very smart move on his part given the diversity of experience in the Pasadena real estate market place.
His previous real estate agent entered his home in the Multiple Listing Service (MLS). Thats great, right? NO¦ The problem is that his real estate agent added his listing in the wrong MLS. The Multiple Listing Service that provided listings of home in Los Angeles NOT Pasadena.
Pasadena Home Seller Tip:
When interviewing your Pasadena real estate agents find out WHICH MLS they are members of and WHICH MLS your home will be listed in.
Your Pasadena Home should be listed in the following MLS services:
- ITEC (Pasadena Foothill Association) - covers all Pasadena and surrounding cities - West San Gabriel Valley.
- IMRMLS (Arcadia Association of Realtors) - covers all Pasadena, surrounding cities - East San Gabriel Valley)
- CLAW MLS - Beverly Hills/Greater Los Angeles Association of Realtors - covers mainly the West side.
- SoCAL MLS (encompasses CRISNET) - San Fernando Valley and Orange County
Remember that the goal of marketing your Pasadena home is to get as many "eye balls" on your lisitng as possible. If your Pasadena home or condo is listed in all four of these Multiple Listing Services, it will have a lot more exposure.
In this sellers case, since his Pasadena home was listed in CLAW, 99% of Pasadena area realtors were not aware that it was for sale. This seller just lost 2 months of active marketing in a down trending market.
Dont make the same mistake. Ask the right questions. After all, you want to hire the best Pasadena Real Estate agent to selli your Pasadena area home.
READ ALSO: Top 10 Pasadena Seller Mistakes
READ ALSO: What Does Your Real Estate Agent Do For You?
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And, if you are interested in fun activities to do, take a look at our 365 Things To Do In Pasadena® page.
Thinking of selling your home? Interested in finding out the current market value of your single family home, condo or investment property? Then call Irina Netchaev at (626) 629-8439 to discuss what is happening in today’s Southern California Real Estate Market.