Real Estate Photos? Do they inspire you to buy a home?
As a real estate agent, I review new home listings on a daily basis for my existing home buyer clients and to keep track of home inventory in the surrounding Pasadena neighborhoods. I start by looking in is the Multiple Listing Service (MLS). In reviewing homes, the first thing that captures my attention are the photos that are associated with each home. My home search and review goes something like this:
- Pull up an area like Arcadia California for example.
- Put in the price range, I'm interested in.
- Get a list of all homes for sale.
- Look at the photos
- Read the description
- Make a decision as to whether or not to show the home.
Does this remind you of something? If you are a home buyer looking to buy a home, the steps are pretty familiar, right?
So what happens, when you see the following photos?
Take a look at the last photo. Can you tell what it is? If you are on a laptop, turn the laptop sideways. If you are on a desk top, sorry... you'll have to turn your head sideways to figure this one out. Yes... this is the way the photo has been uploaded to the MLS - sideways!
I don't know about you, but these photos do NOT inspire me. They do not create any desire for me to get into the car and preview this property for one of my buyers. And, above all, they speak highly of the professionalism, or lack thereof, of the real estate agent representing this home. These photos, in fact, are a huge red flag for me in terms of what kind of transaction I would expect in working with a real estate agent like this.
Considering the fact that the majority of home buyers start their search on-line, photographs used to market your home for sale should be exquisite. They should create emotion and inspire you to quickly set up an appointment to see the home.
So... let me ask you again, do the photos above inspire you to buy this million dollar Arcadia home? Would you list your home for sale with an agent that provides this type of marketing?
For spectacular home marketing and world-class real estate representation, give me a call at (626)629-8439. Let's chat to see how I can help you sell or buy your next home in the Pasadena area.